A Cheaper Way to Obtain Search Engine Optimization/Marketing

As I was researching how to start up my online business and drive traffic to my website, I quickly learned the high costs associated with hiring professionals to perform my Search Engine Optimization and develop my internet marketing plan.

In order to help save some cash, I thought I could figure this SEO stuff out on my own.  So I went to my local bookstore and bought a 627 page book all about SEO/SEM.  Just as I had learned the high costs associated with the professional help, I quickly learned how complicated and time consuming this SEO stuff really is.  I couldn’t afford professional help and I couldn’t realistically do all of this stuff on my own.  So what was I to do now? 

I came up with the idea of posting ads for SEO/SEM at the local colleges and universities around my town.   I figured a student learning this stuff would definitely know a heck of a lot more about SEO than me and they wouldn’t be demanding the high hourly rate.  A few days after posting my ads, I starting getting some emails and phone calls of various people offering their services.  While there were a few people who didn’t quite understand what the ad was asking for, I was able to get some good quality responses.

I’m now in the early stages of working with my SEO/SEM college professional and I couldn’t be happier.  Not only am I implementing marketing strategies that I would never have thought of or figured out on my own, but I am saving money as well!

Published in: on September 3, 2010 at 6:49 pm  Comments (2)  
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