As I was researching how to start up my online business and drive traffic to my website, I quickly learned the high costs associated with hiring professionals to perform my Search Engine Optimization and develop my internet marketing plan.
In order to help save some cash, I thought I could figure this SEO stuff out on my own. So I went to my local bookstore and bought a 627 page book all about SEO/SEM. Just as I had learned the high costs associated with the professional help, I quickly learned how complicated and time consuming this SEO stuff really is. I couldn’t afford professional help and I couldn’t realistically do all of this stuff on my own. So what was I to do now?
I came up with the idea of posting ads for SEO/SEM at the local colleges and universities around my town. I figured a student learning this stuff would definitely know a heck of a lot more about SEO than me and they wouldn’t be demanding the high hourly rate. A few days after posting my ads, I starting getting some emails and phone calls of various people offering their services. While there were a few people who didn’t quite understand what the ad was asking for, I was able to get some good quality responses.
I’m now in the early stages of working with my SEO/SEM college professional and I couldn’t be happier. Not only am I implementing marketing strategies that I would never have thought of or figured out on my own, but I am saving money as well!